1. Make sure your entire website is responsive
Over the past couple of years, people have started using their mobile phones more for browsing the web, which is what ultimately led websites to move to a mobile-friendly or responsive design and why Google began penalizing sites that are not mobile-friendly in 2015. So, if you have your website, you have probably created a responsive version of it by now—if you haven’t, it’s high time that you do. A responsive design will do wonders for your website regarding SEO and help you position yourself higher in SERPs.
2. Simplify your navigation
If you don’t want your visitors to run away from your website because they can’t get the hang of your navigation, then do your best to make it as simple as possible. You’ll want to have no more than seven items in your menu (the point is to make it easy for people to move around your website), try to be as descriptive as possible in your labels, and even keep your navbar fixed. That way, your visitors will be able to stay longer than five seconds on your site.
3. Improve page speed for lower bounce rate and longer sessions
Website speed has long been discussed in the world of marketing, and it’s one of the main reasons why a lot of visitors tuck tail and run away from certain websites. In fact, if you’ve got even a two-second delay in your load time during a transaction, the chances are that your potential customers will abandon their carts and you’ll end up with one customer less than you started with. So, work on speeding up your websites before you do anything else—there are even tools out there that you can use to help you out!
4. Make a clear Call to Action, guide user behavior
Does having a CTA button on your page matter at all? Does making it a certain color change something in the way your users act on your website? It sure does! Studies have shown that orange CTA buttons boost conversion rates by 32.5%, while red buttons boost rates by a whole 21%. Now, that’s a huge difference right there for your website! Plus, if you want your CTAs to be game-changing, make sure to use actionable words in them such as: discover, start, learn, etc.
5. Make the most of social media, we live in a world of sharing
If you haven’t been living under a rock for the past decade, then you might have noticed that social media networks have taken over the world. There are 800 million monthly active users on Instagram and 100 million daily active users on Twitter, which is why it’s important for your website to offer social buttons to your visitors. There’s a chance that they will like what they see, share their thoughts on their profiles, and boost your presence even further.