5 Best Tools Used in Competitor Keyword Research

Keyword research is the foundation in which all the good search marketing campaigns are built. Targeting relevant and high intent keywords with structuring campaigns into logical, relevant ad groups and eliminating wasteful negative keywords are the steps where advertisers should take to build a strong PPC campaigns. So, all we need to do is to find keyword research and drive organic traffic while using competitor keyword checker. Finding a keyword for the content is most significant ways to compete in a crowed space and gain crucial advantage over other business in our industry. Below are the tools used in competitor keyword research.


Image result for BuzzSumo

This tool is perfect for competitive analysis and one of its strengths is by identifying potential competitors which we may not been aware of. BuzzSumo will provide us the information on how to compare two domains with one another. So, when we are using competitive keyword research, this tool doesn’t provide a great deal of keyword-specific data. But this tool is useful for starting point for further research.

SEM Rush

Image result for SEM Rush

This tool can help in identifying competitor keywords quickly and easily. we can search by keyword or URL , filter results by are or country and specifying different match types for PPC keywords and also test domain analytics data for entire sites. Even this tool shares the amount of traffic driven to the site by a particular keyword with costs, competitive density, volume of results and trend data over time which is very good for using this tool.


This is another popular competitive tool which can help us in finding competitor keywords. Whereas this tool is specially used for competitive intelligence research. SpyFu is a powerful tool when it is used it alongside other tools as part of your competitor keyword research and we will be amazed at the data.

Ahref’s Keywords Explorer

Image result for Ahref’s Keywords Explorer

Ahrefs is one of the most widely used tool in competitor keyword checker for reading SEO blogs on the web.  Also, Ahref’s has developed tool called as keywords explorer and this isn’t a free tool to use. Keywords explorer will offer tons of functionality and data which is invaluable to the advertisers and SEO.

These are the few tools for discovering the keywords our competitors are targeting and ranking for. So, whichever tools we use it for competitor keyword checker¸ don’t always forget about the other competitors that they might be doing something we might learn from. Hope that I have covered all the topics in my article about tools used in competitor keyword research. Thanks for reading!

Leave a Reply

Your email address will not be published. Required fields are marked *