1. Set defined goals for your business blogging.
As with any project or endeavor, setting defined goals will give you a vision and purpose.
Did you know that 70% of consumers learn about a company through its blog? Understand what you would like to achieve, so that you can better connect with your target audience.
2. Build a blog component into your current website.
Keep your blog on the same domain as your website, but as its own separate section if you have other main pages like Services, About, Contact, etc. If your blog is the main reason you have a website, then showcase it as the main feature
3. Invest in your blog user experience & design.
One of the most important blogging tips and tricks for beginners, is to spend time on the user experience for your readers. You may have to hire a professional web designer to help you with this. Not all blogs need to look the same, or make use of the same features.
Do what’s right for your particular business. If you are not able to hire someone to help enhance your website, you can always consider a high-quality WordPress theme from StudioPress. They have many different designs to choose from, all of which come with a great blog design.
The Harvest blog user experience is simple, clean, and branded well. Content is the focus, but they also offer clear call-to-action in the global navigation and sidebar.
4. Install Google Analytics to measure results.
Knowing which blog posts are bringing in the most traffic will be invaluable data for targeting the right content topics, keywords and audience. Google Analytics also allows you to set up conversion goals that will measure how often visitors complete specific tasks (for example if you offer opt-in for an e-book, or a newsletter sign up)
5. Your blog posts should not be fluff.
Content on your blog may be the first touchpoint that a reader has with you, or your business. Writing quality, relevant content which can inform your readers is key. Wanting to share this information is important—don’t be afraid that you’re giving away something for free! Your expertise will be perceived as valuable in the eyes of a customer or client that trusts you.