The importance of logo design
Logo design is an integral part of business branding because it helps create an identity or recognition for your business or product by increasing brand visibility. A logo can be designed using a symbol, a font, or a visual representation associated with your company name or purpose of your business activities. It also empowers your business to communicate using both visual and auditory signs which make your brand, your corporate design and your business unforgettable.
A good logo design is important since it symbolizes not only how customers perceive your company, but also how they feel about it. Your logo design should send positive vibes about your company, your product and your business philosophy. Your business logo and corporate design should also look great and maintain its proportions whether you use it in print media or on your website, social media feeds or whether you use it on a black or a colorful background.
How to choose the right logo design
When making the decision for a logo design, you have to keep a few things in mind that will help give your business the brand identity it deserves. Don’t underestimate the brand awareness a good logo design can bring to your business. Try showing the McDonalds logo to children and you can bet they will immediately reply with I’m lovin’ it. It’s pretty clear that children associate the logo with McDonalds even if they don’t understand what a logo is. Amazing isn’t it?
If you want to have a creative logo for your business, try to get some logo inspiration first by looking at concepts from successful brands. There are a few significant things you need to consider when choosing a logo design.
- Visual Representation: A good visual representation of your company logo adds to the branding potential of your business and it creates a visual impression in the minds of the people. They’ll then start to relate the logo you’ve chosen to the brand which in many cases leads to the logo being a synonym for the brand or the product itself.
- Unique Concept: A unique concept in logo design will also help your brand stand out from its competitors and can be easily recognized and associated with your business.
- Memorability Factor: Many studies over the years have shown that people tend to remember a product or business by the logo rather than the brand name. This can be an advantage when you are contemplating a new product or a sub-product, where you can create a new logo by just adding the new name to the existing, popular logo. This helps create brand awareness of the new product amongst customers who can relate it to a well-known logo and brand.