What is a Blog Website?
So, what is a blog website? And how does it differ from your company’s main website?
A blog website is a site that is updated with new information on an ongoing basis. It normally consists of a collection of posts. Posts may be short, informal, controversial, or more professional.
There are a couple of things that set a blog apart from a traditional website. The first is that blogs are updated on a consistent basis. Whether a brand updates their blog daily, weekly, or monthly, they will be putting new content up on the blog on a regular basis for readers to engage with. With a traditional site, you may still find yourself updating content from time to time, but, for the most part, the content remains the same for longer periods of time.
The other main difference between a blog and a traditional website is that blog content encourages engagement. While a traditional website page provides information for the visitor and encourages them to take a specific action, blog content provides the option for readers to comment and ask questions on individual posts. That means that visitors are engaging with your blog posts in a different way than they are your main site pages.
Why Every Business Needs to Blog
Now that you know the answer to the question – what is a blog website – it’s time to talk about how a blog can help you grow your business. One of the greatest benefits of blogging is that it helps you connect and build relationships with leads and customers. Your blog is a great place to provide content that adds value for readers and helps them better understand how to solve their greatest challenges. By consistently publishing engaging and thoughtful content on your blog, you are working to show leads and customers that your brand has something to offer.
Also through your blog, you can develop your own community. Imagine getting comments through your blog post comment section from your audience then exchanging thoughts and ideas with them. If you encourage an active comments area in your blog, you will create a community of people who are obviously into your brand.
Blogging is also a great way to help set your business apart from competitors that offer similar products or services. In your blog content, you are able to show a little personality while also demonstrating your experience in the industry. This can be the deciding factor for a consumer who is on the fence about whether to buy from your company or one of your competitors. You can use blog content to show consumers how your company is different and what new value you are ready to provide.